A New Jersey | New York-based creative advertising studio building brand worlds at the intersection of 3D, VFX, AI, and XR

My name is Isabel Catherine. I founded Iceverse Studios on the belief that brands don't need more content — they need a world.
I'm an SVA alumni with a double major in Advertising and Design and a focus in motion design. For the past several years I've been building campaign-scale 3D, VFX, XR, and AI-driven experiences for brands like Nike, Meta, Coachella and more — concepting, directing, and producing everything from the initial brief to the final deliverable.
Three years ago I opened the Iceverse Studios physical space in North Jersey. Every project that comes through our doors gets the full weight of creative direction, technical execution, and strategic thinking applied to it — not a template, not a junior team, but a singular creative vision built around your brand specifically.
I grew up watching my family — master craftsmen, hand engravers, jewelry makers — sculpt masterpieces from raw material. I learned early that the difference between something good and something extraordinary is the person who refuses to stop until it's right. That's what Iceverse brings to every project.
SVA Alumni · Double Major Advertising & Design · Motion Design Focus · New York
The difference is strategic. When a brand comes to us with a product launch, a campaign concept, or an activation brief, we don't just ask what it needs to look like. We ask what universe it needs to live in — what the emotional logic of the brand is, what the visual language should feel like at every touchpoint, and how to build something that makes the audience feel the brand before they understand it.
This approach comes from a background that is equal parts advertising strategy and visual craft. Understanding both sides of that equation — what a brand needs to say and how to make it feel inevitable — is what allows Iceverse to operate as a creative partner rather than a production vendor.
We are not the cheapest option. We are the option that makes your brand look like it exists in a world of its own.

Isabel speaks at the intersection of creative direction, brand world-building, and emerging technology — covering topics including 3D and AI in brand campaigns, XR activation design, and building an independent creative studio from scratch.
Previous engagements include SVA and Parsons School of Design, speaking to students and faculty in advertising, design, and motion. Available for brand events, industry panels, university lectures, and conferences.